Unmanned vending machines are commonly used equipment for commercial automation and can be automatically delivered based on consumer choice and payment. It is not limited by time and place. It is a brand new form of commercial retail. It is also known as a 24-hour micro-supermarket with the following characteristics:
1. The cost is lower. The price of an unmanned vending machine ranges from a few thousand to two or three thousand. The capital investment is small and the threshold is relatively low. It is suitable for operators with limited financial strength such as small companies and individuals.
2. High flexibility. Unmanned supermarkets must rent a relatively large area, suitable site resources are relatively small, and the cost of leasing and decoration is high; while the flexibility of unmanned vending machines is much higher, squares, schools, service halls, and tourism Attractions, stations, airports and other places can be placed, and the shopping needs of consumers in these places can be solved.
3. Easy to manage. The unmanned vending machine has a mature design, rich functionality and stable performance, and is relatively easy to maintain. Through the cloud back-end, operators can manage multiple unmanned vending machines in batches to realize digital and intelligent operation throughout the entire process.
4. More efficient. Vending machines are faster, easier, and more secure. Under the super camera of the unmanned shop, a closed small space seems to be more suitable for the bank ATM, which is very depressing! Suppose a tramp is brushing in and sleeping inside, what do you do?
5. It is easier to maintain. There is no case where the vending machine is messed up by the customer, and there is no need to organize the shelves, only one action is required – replenishment. The unattended convenience store is not the case. After the unmanned shop has been selected by more than a dozen customers, the scene will become awkward.
6. Higher efficiency and lower rent.
7. It is easier to prevent theft and the investment is lower. Unmanned vending machines are safer and less likely to be stolen than unattended convenience stores.
8. The future development prospects are huge. The unmanned vending machine is a high-density offline retail network like a capillary that can fight against e-commerce! In addition to retail income, you can also use the fuselage, electronic screen, mobile payment jump interface, etc. as an advertising channel, and become an excellent advertising carrier for WYSIWYG.
The advertising revenue is based on Focus Media. As of the end of 2016, Focus has 236,000 building screen media in the country, covering 31 cities and regions. The annual revenue is 3.785 billion, accounting for 37% of the total revenue, supporting the audience nearly 1000. The market value of billions! The unmanned vending machines are equipped with at least one large electronic screen, and the body can also be used as a patch advertisement. At least 600,000 advertising media can be placed, which can reach a wider audience than the audience!
The advantage of Focus’s advertising is that it allows users to achieve “forced” viewing in the elevator scene, but the focus of the ads is out of touch with the transaction. And the payment jump interface advertisement of the unmanned vending machine can also achieve the effect of “mandatory” viewing, and at the same time, the advertisement and the transaction can form a closed loop, and the WYSIWYG advertising effect can be achieved, which is not available to the audience!